How a tradesperson tripled enquiries in 90 days

A local electrician came to us with a Facebook page, a phone number on a van, and one enquiry every couple of weeks. 90 days later he was turning work away. Here's what changed.

Week 1 — A focused 4-page website. Home, services, area covered, and a contact page with a click-to-call button and a short quote form. No fluff, no stock photos of skyscrapers.

Week 2 — Google Business Profile fully filled in, with 12 photos of real jobs, accurate hours, and the same phone number used everywhere else.

Weeks 3–6 — A simple review system. After every completed job he sent a thank-you text with a one-tap link to leave a review. Within a month he had 18 new 5-star reviews.

Weeks 6–12 — One short blog post a fortnight answering real customer questions ("how much is a new consumer unit?", "do I need an EICR before selling my house?"). Each post became a page Google could rank.

By day 90 he was getting 3–4 quality enquiries a day, and his cost per lead was effectively zero. No paid ads. Just the basics, done properly.